First off, hello everyone. I'm stoked to have found this forum. I've invested a few hours of searching and reading posts and the information here is awesome. Thank you.
I'm about to pull the trigger on my first purchase and just want to bounce what is probably a stupid question off of the experts here to make sure I'm not missing anything.
I have read many of the "buying a website" posts for us newbs, and even searched for the question I'm about to ask, but didn't find the answer.
The site I'm considering sells an information product. The product and the site content is unique. The site ranks very well, first page, for a few very desirable keywords in its niche. It's in a niche that I'm very familiar with in the offline world and I see a lot of room for improvement for both the product and the site itself. Price is $x,xxx. The revenue claims seem realistic, meaning the GA verified traffic would need to convert at a rate of less than 0.02% achieve the revenue based on the price of the product. The asking price is less than 12x "net." We will have a written contract that my attorney will review.
I've built a few sites, but I've never purchased a website and I've never pursued backlinks as an SEO stategy/tactic. So with that in mind, here's my concern.
The site seems to have a lot of backlinks from sites that aren't exactly relevant, and the content doesn't "seem" strong enough to warrant such great positions for the keywords on Google search results. This leads me to believe that the traffic and keyword ranking could vanish if the backlinks are removed, or if Google whacks the site for using linkfarms (or whatever this seller did to get backlinks). I would feel much more comfortable if there were no backlinks and the SEO was based primarily on great content. But don't get me wrong though, the content isn't horrible. It's just that I have no experience with using backlinks for SEO.
Should I be concerned if the traffic is from organic search results, but the results have been achieved by backlink building? If my concern is valid are there any suggestions on how I can mitigate the risk? Is it possible to determine with any degree of accuracy how much of the SEO juice is from backlinks vs content? Am I over analyzing this?
Sorry it took me so many words to get around to the flippin question(s). I'll STFU now.