A month or so ago, a competitor ceased trading, and offered to sell us his remaining stock, the domain name, and the goodwill associated with the site.
We made an offer for the stock, to purchase items that were in our own range, and a revenue-sharing deal for any of the stuff unique to his site where he originated the sale (retail or wholesale). We also made a small offer for the value of the domain name. He rejected the offer (it was about 1/4 up front of what he wanted, but held out the prospect that he'd get a reasonable share of any sales we made through a site using his domain name). He has now come back willing to accept an offer with 25% more up front than our proposal. However, I don't like the deal on any terms:
- to get anything out of the stock unique to his brand, we would have to create a website selling a competing brand
- the domain has pointed to cPanel on his host for a month or more. G hasn't really noticed yet, but the 'site' is beginning to drop a bit in the SERPS
Am I wrong? What do Experienced People think?