I'm on the verge of purchasing some domains for this website that I have been working on.. It occurred to me; How important is the domain for establishing traffic and a good reputation?
I'm thinking of buying a .net (due to availability) and .org.uk (because I'd get it free). I suppose a more specific question would be whether google will see these as less important than the .com or .co.uk equivalent or if it is simply an address?
The only downside I can think of is that it is a less memorable address than the equivalents.