And these people succeed. In a big way. For example, take testimonials. Customers, yes customers now see it as okay to fake testimonials! They see testimonials as just part of the page decoration. Most sales letters have fake testimonials and both sides seem to accept that it's normal and legitimate. I was talking to a group of marketers and they were appalled at my how clueless I was when I brought up the subject of getting real customer testimonials. I'd be interested in others' opinions on fake testimonials. And is it okay if the target customers are likely aware they are fake? There's no deception there, right?
mgallone, thanks for that Southpark story - I love it You really think hard selling is dying out? Others seem to think so too. How come? Is it because marketers are switching to using psychology and sneakier methods of parting customer from money?