Flippa's got a new blog post about verified traffic from your GA account.
Is this a good thing or bad thing?
I can't help feeling some people must derive reassurance from that term and/or believe, even sub-consciously, that the traffic in these reports is genuine. In fact, Flippa's terminology in this blog post is "An easier way to provide verified traffic stats". It could be interpreted as the traffic having been verified. Of course, it's only a verification of what Google Analytics has ... which could be tons and tons of fake traffic!
Does the average buyer understand that?
What does verified traffic stats mean to YOU?