What do you do when you've violated Google's trademark and Google takes you to court?
Put forth an argument as to why Google shouldn't have the trademark for the term Google!
Arizona man David Elliott wants a court to declare that “google” is a word that means “search on the internet” and to cancel Google’s trademarks for the term.
Elliott filed the complaint after Google won a ruling this month that forced him to hand over more than 750 website names such as “googlegaycruises.com” and “googledonaldtrump.com.” He claims he needs the names to start a business based on “commerce.. charity, and more.”
Man sues to have Google's trademark on the term overturned!
Legally, the position is this:
Brands can lose their trademarks if consumers start treating them interchangeably with an everyday word. Famous example includes “zipper,” “yo-yo” and “aspirin.”