Be careful what you wish for. An all paid model could be the future!
I think we have aired all this.
-As a searcher for what I search as an ordinary person the results I see are objectively worse, and less relevant, and I think google will pay for it in the long term.
- The frustration level / attention span ./ clickaway rate is VERY high on the web - 10 clicks is far too many, as every split test shows, I would suggest you do not advise that method to clients, or indeed, test it and prove it does not work.
-Getting SERPS to change slowly is straightforward. eg simple ARMA filter on underlying scores: particularly those calculated offline as penalty factors. It Takes 2 lines of assembler code.I would be surprised if there was not already some filtering to stabilise results at some level.. (or a page of object oriented bloatware with ten levels of indirection that modern software guys seem to prefer. Boy they get it easy these days!...(says with croaky voice) ) The main issue is giving webmasters a dashboard which tells them the underlying quality scores. and how they are changing so that people do not have to be clairvoyants. If their content is deemed to be "Not unique enough" give them a chance to do something with itl Common sense really.
- Like yellow pages before them, they have a captive market, so can dictate the rules and they can get away with ignoring critics for now. Time will tell how many people google have alienated when the better mousetrap appears.
I think one of the problems is the concept of "general" search is flawed - that one engine can process every kind of query well. So niche or category engines will start taking over from them. Now amazon is opened up to everyone to sell their own books, it has become a defacto (although poor) search engine for books with probably far more traffic than google for most titles.
Sure they have cosied up to their big brand buddies who spend.
They also have many who think the proverbial sun shines out of part of their anatomy , and give them almost god like powers. You were convince from previous answers that they can know and determine accurateon site behaviour metrics and process those as part of the equation. I and others do not think so on the basis of what we see, I do not think they either can or do except in very primitive ways. I can tell you that some of my big autogenerated spam sites long on spam content, short on links are now doing very well thank you. Google are not omnipotent. They use course stats, and in every change a lot of people are unfairly both rewarded and penalized. It is inevitable, and because it is inevitable, they should be more caring in how they do it.
. I think they have serious problems in maintaining relevance in a social media driven world. Google "Plus" in as far as I can tell is not being used by other than marketers, google are too left brain.
Time will tell.
My biggest concern is the fragility of the real prmary economy, not the safe bubble we all live in. They just not need more people like banks and google screwing with their viability. They have enough problems already without unnecessary artificial ones.
the other issue is that you seem to believe that companies can abdicate responsibility for running their own businesses... Banks and Google are no more screwing with a businesses viability than government / weather (aka God) / the market (aka the client) / or any other of the many variables which a business must study / plan for / adapt for / manage / etc. This concept of setting up a business and then expecting it to run in the same way for ever is rather out of date now - we will continue to disagree on this no doubt - you believe that Google is killing off businesses - I believe that businesses need to grow up and take responsibility for themselves - if they can't adapt and cope with the changing environment whether that is physical / electronic / social / political / etc. then either they are incompetent or they don't have a viable business any longer...
you have to either accept capitalism - or change the political scene - mind you communism which you seem to be advocating didn't work well either! Capitalism will always have companies operating for their own benefit that is how they make money - Google is not a social company with a remit to help the struggling businesses around the world - it is there to make cash. You either work with it - or despite it...
KenW3 (June 4th, 2012)
We all know where these pages will be displayed.