Michelle, tell me about the time! And I'm supposed to be semi-retired. I haven't forgotten what I've promised to do for you. Just want to make sure I get the time to do a good job.
OK, dumb question time. What's a "bidding approach" when it's at home?
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Don't stress Clinton, Peter gave me some great feedback that I think you would only echo and I've taken it on board.Originally Posted by Clinton
Lol, semi-retired is fun though right!
How are you determining what your bid amount will be? You see if you bid too low your ads might not appear high enough so your CTR (click through rate) could suffer. There's a couple of things that can happen from there. You could find that Google will expect you to up your bids to keep your ads live. You can then pay a little more but the ads will most likely not get prime position at this stage and could get poor CTR still - it can be a downward spiral. Worse case is your ads become inactive, they just won't show them. One way of combating this is to bid at the high end to begin with. So your ads appear higher, the click through rate could therefore start off more reasonable and your ads remain active. You then can reduce your bid amount down a little. If you do end up getting in a down spiral with some campaigns you would be best to stop them and create a new one, it's not a completely get out of jail free card but worth a try. There could be better ways to approach your bidding but that's what I know from what I've studied and experienced with my own campaigns in the past.OK, dumb question time. What's a "bidding approach" when it's at home?
From post No 4
For the bid price strategy, I tend to start a low as possible and work up towards what it will cost to show on page one. This has two main advantages, it's cheap and it gives me the chance to weed out high CTR poorly converting KPs as we go along. The disadvantage of this technique is that it's not as quick as going in at top bid price and working down and the lack of clicks compared to the expensive way of doing it will give you a slightly lower quality score which can negatively affect your CTR. Bit of a catch 22 but since my goal is minimum client initial expenditure I have to go with the slower method (We can always bump the budget up once they've seen some results and are happier about spending more on it).
So tactic 1, create X number of Ad groups, each named after the KP that they're focussed on and containing all the actual KPs,set the bid price at 5p across the board and then monitor. Increase bid prices as the average positions start to show to bump the Ads onto page one. Weed out poorly performing KPs before they become too expensive.
Tactic 2, throw caution to the wind, set all your bid prices to whatever Google recommends they should be for page one (always inflated in my experience), set a budget that will cope with the cost and then monitor it closely, knocking bid prices down to get them into positions 3 - 7 (less clicks, more conversions as people who work down the list are more serious about spending).
Ah sorry JJ I didn't look back far enough. I say go tactic 2.
No worries, wasn't being huffy or anything, just thought I'd refresh Clinton's memory on that bit. It's basically the same as what you said which is reassuring for meAh sorry JJ I didn't look back far enough. I say go tactic 2.
My bad. Thanks, Rich.
To answer the question, it's tactic 2. I'll report on how it's going in due course.
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