You're right, I don't want them to just register. As you know from my policy of deleting unused accounts, bottomline numbers is the last thing I'm looking for!
I'd like to see them posting. But the initial hurdle is getting them registered. I've sent you a PM about the reviews on webmaster forums. It's a good way of getting the webmaster types to join us.
In the meanwhile, here's the two landing pages. Page asking them to register | Page suggesting they browse
I did a couple of minor tweaks. What do you guys think?