Hello, I have recently bought a ecommerce website based on volusion and have decided its time for a face lift. I currently rank very well for a couple keywords and my fear is if I do a redesign will it might hurt my current rankings? I want to change the logo, the colors, background, add some scrolling flash banners and maybe move the location of the catagory "buttons".
I have done some research and some say it won't hurt and some say maybe. The person that wants to do the "facelift" says it won't make any difference but I'd like some professional unbiased opinions. Thanks