Hello everyone. I hope you're all having lovely, beautiful days.
I've been working on this website: www[dot]balancedscorecardkenya[dot]com and was doing a bit of SEO work for it.
I'm in Kenya so the test is to get it to rank for "balanced scorecard" from Kenya i.e. when the search is made using google.co.ke
I have been able to get it competitive for the term "balanced scorecard kenya" but it seems to be completely absent in the search results pages for "balanced scorecard".
I'm sure almost everyone here is more experienced than as far as SEO goes. What do you think I missed out on to make this happen?
Thank you for your time, I greatly appreciate it!