There's still plenty of buzz about the Penguin update and I've been reading up on it. Now I'm a wee bit worried.
Penguin was supposed to nuke the sites using spammy tactics. These include a variety of things such as unnatural links, keyword stuffing, etc. There's even some suggestion that abuse of EMDs could lead to being penalised. So far there's not much that we didn't already know was a bit dodgy and it was risky to use these methods.
However, I do quite a lot of cross-linking between my sites. (I've mentioned it on here before somewhere in a different context.) I'm not trying to game the system. I honestly believe I'm doing it for legitimate reasons. If I visit a city, I may post a general piece about that city on my expat site. If I go to a restaurant there, I'll post about it on my food blog. And if I find somewhere that might be good for disabled travellers, then I post about it on my accessible travel site. Naturally, I cross-link them all as it's extra relevant information. If someone is reading an article on any one of the sites, then they might like to click through to read more on the others.
The sites are all on the same server and all owned by the same company. There has never been any attempt to pretend that they're independent of each other to fool or game anyone. Now I'm getting concerned that some of my perfectly OK sites are going to get hit in the cross-fire, as G takes out the bad guys. Gee, I'm getting so fed up of this running about worrying about all G's changes, the sooner I get weaned off this G dependence the better.
I do understand the reasons for the changes, but sometimes it seems they take such a broad brush to it and they don't care who they destroy in the process. By the time they've let all their animals loose on us, goodness knows what their search results will look like. I'm starting to think that free traffic from G is the worst kind of traffic to get. Maybe it's best just to ignore them and get on with building the traffic by other means.
How about you? Are you still dancing to their tune or have you moved on to other things?