Originally Posted by KayNo, it's not and you know that. A lot of people used link building as a means to improve their ranking in G. They tried to game the system. More sites linking in equals a more "respected" site and a higher position on G's search results. Yeah, right. But G didn't like being gamed, that's why they're penalising for it now. Link building to improve your position in G is old. Very old. Sitting in a rocking chair with a tartan rug over its legs old.Originally Posted by JJ
On the other hand, if you build your links to build traffic, you would go about it in a completely different way. For starters, you don't use link farms or hire monkeys to make thousands of blams and crap forum posts to get your link in the sig. There's a huge difference, both in the approach and in the result.
I really don't understand why some people are scared of building links now. Yes, I do understand about negative SEO, but how can getting a normal looking link from a reasonably well-respected site hurt you? I won't do it, because I'm a nice, kind person, but I could take the link you have in your sig here and post it on one of my sites in a relevant way and in an appropriate context. Are you really suggesting that it might hurt you? If that's the case, then I'm off to link to everyone I don't like.