Content curation has been around for a long time. After all, Reader's Digest has been doing it since 1922, and there are plenty others following that path. It's not even new in Internet terms.
So why am I posting this? Well, I'm signed up to receive a few MMO emails, just to keep in touch with what's going on, and I was surprised by one I received today. To paraphrase: I need never worry again about attacks from Pandas and Penguins because curating content is a way of future-proofing your website.
Yeah? Lead me to it! So I clicked on the link, which redirected me to a content curation product via a Clickbank affiliate link. And you know what is even better? Once I buy the product for $47 or $97, depending on which version I choose, it's going to do everything automatically for me! It will find the news and automatically create my posts. I will never have to do anything! It will create posts that people love to read, bring me loads of traffic, and I'll earn heaps of cash from this. It sounds great, doesn't it?
Hmm, what's all this talk about making yourself immune from Panda et al? So, it'll be fine to create a lot of crap dupe content postings based on scraped content?
I've nothing whatsoever against content curation. It can be very helpful if done well with editorial insight and analysis, but it looks as though G's algo changes may be bringing a whole new wave of absolute rubbish to try to game them in a different way.