Google Reveals AdSense Revenue Percentages

[ClaytonL]

http://searchengineland.com/google-a...ue-share-42746
68% for normal adsense; 51% for custom site search

[Clinton]

Aha! We've always tried to work it out from their stock market declarations by using total earnings less "cost of acquisition".

Nice catch, ClaytonL!

Google also said the revenue share of 68% has never changed ... Google said they “can’t guarantee that the revenue share will never change (our costs may change significantly, for example),

We can't take that to mean that our share was always 68%. Google adjusts it on a publisher by publisher basis - via smartpricing etc - so your actual cut could vary widely from year to year while Google's aggregate rev share figure remains unchanged.

[Ajeet]

I could have sworn I always knew it was 66%. I just have no idea where I read that. It was many years ago!