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[Kay]

Kay, I didn't want to offense you or something. Nor your personalty, nor your ages, nor anything similar. I was just giving examples and I was talking about Internet marketing and my experience in IM, and since my English is not so good, I maybe sometime made mistake and people don't understand me. Any case I didn't have any bad intention I tough on "standard shams" (things we put on our beds) just like example, so again If I offend you I am sorry.

I'm not offended at all, so no need to apologise. I had never heard of "shams" in this context and associated the word with "false". I was taken aback that you wrote that 50-60 y/o ladies would be good a selling false items. Anyway, after you mentioned shams in the context of bedding I now realise that you can buy sham pillows, ie false pillows which you cover with a decorative type of pillow case.
wisegeek.com/what-is-a-pillow-sham.htm

Off-topic, has anyone else here heard of pillow shams before?

Don't worry about the language difficulty, sometimes it can lead to misunderstandings and/or amusement. One time (on one of my sites) a British woman wrote that she was thinking of going into the dog-kenneling business in Bulgaria. All the Brits understood that this would be about providing temporary accommodation for dogs while their owners were away for a short while. However, a Bulgarian person replied to the post and had not heard of this concept of dog-kenneling and assumed that she was going to be sitting in her garden with bits of wood and tools and actually making little dog houses. The ensuing discussion was quite amusing. Well, it was funny at the time.

Anyway, back on topic, this takes us back to stereotyping according to age and sex. I suppose when you're hiring someone, or doing the job yourself, you want someone who looks right for the job, especially if you're going to put a photo of them on the site/blog. In which case, if you don't fit the expected stereotype, then maybe your photo isn't helpful after all.

What if people visit my blog, take one look at the photo, and say, "Why the heck is she witing about website traffic? She would be better to go off and write about decorative accessories for beds". LOL. Similarly what if the blog was about symptoms of the menopause, you wouldn't want to see a photo of a young guy as the author (unless he had proof of appropriate medical qualifications).

But some things, such as writing about business-related subjects including online business, really shouldn't be gender specific. Some women do very well in business, eg Margaret Mountford, Karren Brady, Deborah Meaden, etc, etc. That said, I can't think of any female role model who specialises in online busiiness. Can anyone name any successful female online entrepreneurs? I mean real business, not just women who sell MMO products.

[signorm68]

I'm not offended at all, so no need to apologise. I had never heard of "shams" in this context and associated the word with "false"...

Ok, I am glad that you are not mad on me

Link that you gave me on wisegeek explains a lot, I understand where I made mistake.

I didn't know that if I say just "shams" that can have different meaning (as I said my English is not so good), that was just example since few days ago finished campaign for one of sites that sells mattress pads, bed clearance, bed 'Shams', Quilts, standard 'Shams' etc

Back to topic, you got a point, this about traffic and menopause was funny

Globally people have stereotypes, and my approach is : not to educate them that no matter if he/she knows that or those, as IM I just want to exploit their stereotypes on best way, that's all.

Simply if big players in the industry do that (with stereotypes), who spent a lot of money on marketing research etc, my toughs that I should stick on same tactic