Can anyone advise me a `hard and fast` rule for serps results?
Eg if "happy dog" gets 100K searches a month in google USA, I'm thinking about 80% of searchers will visit the first/top result, maybe 15% will visit the second and about 5% the third....?
Nah, it is really impossible to get anything too accurate. I hear these kind of stats all the time but they just aren't worth much. I am guessing you will find many that disagree with me here but in my opinion you really cannot blanket it that way. It all depends on the search and the results.Originally Posted by Dreemer
I have had plenty of sites that have varied between the top 3 spots and I have not noticed much click-through difference if the other sites (neighbors) are the same.
The AOL data leak was the first real look into SERP CTRs and seeing as they had millions of records to work from probably was quite accurate for the time.
More information (including updated stats) can be found at http://www.blogstorm.co.uk/google-or...through-rates/.
I think that as long as you understand that there's a steep drop off, steeper then most people realise, and that if you're on page two you're basically nowhere then that's about as hard and fast as you're going to get. The graph can even be reversed when big brand names are involved, Wikkipedia is a good example of that, people will often skip the first couple of pages and go straight to the wikki page at 3 or 4 or whatever, so it's situationally dependent too.
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