So I succumbed to the inevitable, and replaced the broken 3GS with an IPHONE 4S, and whilst I was there updated to a new Macbook Pro.
I said ruefully to the apple store - half joking - half serious "it must be a price fixing cartel, or why does nobody do deals anywhere? - I have been waiting for the price to fall or someone to do a great deal...and they don't"
At which point the salesmen said "it is most certainl NOT a price fixing cartel - we take that allegation seriously"
So I said - then how can you explain to me, why nobody ever cuts prices for iDevices.
So are the margnis really paper thin on Apple Products? The most profitable phone and pad company in the world, charging the highest prices of any, or is there a control on what people sell for? Why are there no great deals anywhere? why do most follow apples pricing?
As an aside - I got into adiscussion with the PC world manager when i bought my IPAD the day it came out. I said "why you display the accessories in such a useless way?" they don't tell me anything about what they are for...why don't you put information boards round, and why such a monumental waste of store space?
He said..."because we have to stock what apple tell us to, display it how they tell us to, display it where they tell us to, decorate the way they tell us to, run the live video they tell us to, use only the approved point of sale information. (more or less none!) If we don't do it this way, they would stop us selling any of it.
So am I to believe this complete stranglehold does not extend to prices "advice" too - with an "offer they cannot refuse" - "do it this way or else.."
Why else is nobody offering "great deals" on apple? Or are margins only a tenner a time? Forcing the prices on them?
Is this the new equivalent of Barclays/ LIBOR rate scandal coming of 2015? I am a firm believer in the idea that if it "smells like it" "looks like it" "tastes like it" then it " probably is so don't put your foot in it"