A post on venturebeat the other day bout up a question to me about Game Promoters and marketing in general.
You will need to check the thread out to understand my question.
Are marketers relying on which one of the following to make the promotion material for sales
- human nature (have they done studies that tell them which image works best?)
- schooling (everyone knows e=mc2 so do they rely on rules they learnt at school)
- or laziness (they just copy other well known and accepted advertising material)
I used to think it was the first option, they would do studies to see which image conjured the biggest feeling. After reading that article I am wondering if they just do number 3 or maybe it's just something they learnt?
NOTE: I am not sure of the correct terminology, if I am using promoters/marketing in the wrong way please forgive me I don't know what else to call it.