I was wondering if we could have a thread about great ideas the community sees around the webosphere. These could be marketing ideas or maybe something to make the user interface better, or a general helpful hint that saves time and money? But also I would liek to see the reason you think they are good ideas and how they could help other webmasters.
I'm a big fan of Envato and their network of marketplaces. They do a free file for the month, one each for every marketplace, I think this is a great way to get people back onto your sites and everyone loves something for free.
But my favourite is they do a bunch of files from across their marketplaces for a price like $20.00 they will do something like $500 worth of apps/themes/tuts/music/graphics etc etc and sell the whole collection for a cheap price. I think they only do it every few months, but in each pack their is normally 1 thing at least that I have been thinking about getting. They aren't always cheap, never been sold items either sometimes they have been very sort after items and have sold thousands of units. I know it keeps me coming back to their site and then I will normally find something else on their that I may have been looking for as well or planning to code myself, so I gather other people do the same thing.
Now how can you get this to work for you, well thats a bit harder. If you are selling stuff is it worth giving something away? A virtual item is much easier to give away than a physical item such as a handbag. Any ideas how this would work on an ecommerce site selling uggboots or lingerie? Could you do all orders this month receive a free blah in such size and colour? or do you give them the option of size and colours? The collection would also be harder as well but it could work in some instances, where you have say a hardware chip, that also needs cable and solder you could make that bundle and offer it as well. Much like those "People who bought this item also bought these items"
(Way off topic) BTW another thing I love about the Envato group is they don't care what google thinks about cross linking their sites, if they want or have a need to cross link they just do it.