I'm in a very controversial niche of alternative energy. Although proven to work by leading universities and government agencies, this niche attracts nay-sayers, skeptics, critics, by the boatload. Most have no idea what they are talking about and just regurgitate (usually unproved, or disproved) opinions held by other nay-sayers. I should also say, by and large, the population of my niche is working professionals and educators of the PHD variety.
My tactic in dealing with them for years has been to thank them for their input and sign off. I see no reason to match negativity with negativity, or get into online fist fights with them. Honest, thoughtful questions are, however, answered in kind.
Lately however, in my weekly blog posts I'm been answering them. I show the reasons why the previously held assumptions are false, and basically shred their arguments to pieces. This has (inadvertently) created a lot of controversy in my niche. I've taken on the "sacred cows" held by many, and slaughtered them. They are on the losing side of history and they know it, and are smarting from it. While they don't post publicly, they send a lot of hate mail privately.
The upside is a lot of people have come to my website to read what I have to say. (Most agree with me) The downside is, I've brought the nay-sayers out in droves and picked a fight with them.
Anyhoo..here is my question to the good people here: From a sales and/or web blogging point of view, is creating controversy a good thing? Or something that should be stayed away from? When is it a good thing? Why is it a good thing? Or the same questions on the flip side. (why is it a bad thing?)
I was just interested in your reactions. The great thing about this forum is you can get unbiased advice and opinions from other experienced online professionals without bringing the crazies out in droves. Internet marketing is such a private profession, you just don't have the "sounding board" in IM you have in other professions.
Anyway, thanks in advance for any replies.